The functional food and beverage industry is evolving as two of its top sought-after wellness ingredients—protein and dietary fiber—converge. Brands are moving past the traditional approach of targeting either the muscle-building crowd with protein or the digestive-health consumer with fiber, realizing that a growing opportunity lies in combining the two.
Consumers are transitioning away from single-nutrient “maxxing” in favor of holistic dietary diversity.1 While protein fuels current buzz, rising awareness of fiber’s role in health suggests that products delivering both benefits are better positioned for long-term relevance.2
Why the Duo Works: Satiety, Gut Health and GLP-1
The combination of protein and fiber creates a nutritional powerhouse that directly addresses today’s popular consumer wellness trends:
The Nutrient Density Shift: The rise of GLP-1s and their influence on weight management journeys has impacted how consumers evaluate nutritional quality. Consumers are increasingly avoiding “empty calories” and seeking nutrient-dense meal, snack and drink options that maximize nutritional value per bite or sip. Combining protein and fiber mimics the natural complexity of wholesome foods.4
Satiety: Feeling full for longer is a priority for today’s consumers, especially for those focused on weight loss and management. In fact, 56% of consumers primarily look for snacks that satisfy hunger.5 Certain dietary fibers perfectly complement protein’s established satiety positioning, offering sustained fullness.
Gut Health: The conversation around gut health is gaining momentum. Gut health benefits are increasingly being paired with high-protein claims to deliver a “double win” in functional food and beverage spaces, with 63% of consumers actively working to include more fiber in their diets.6
Formulation Hurdles
While a protein-plus-fiber claim is a win with consumers, combining them in a successful food or beverage presents challenges:
Beverages: High protein levels, especially plant-based proteins, can introduce dry, astringent mouthfeels and off-flavor. Attempting to reduce sugar simultaneously often leaves the beverage feeling thin and lacking body.
Bars: High-protein and high-fiber systems in nutrition bars are prone to moisture migration, which can lead to bar hardening over time and a dry, crumbly texture.
Dairy and Frozen Desserts: Maintaining a clean flavor profile and smooth mouthfeel in high-protein and high-fiber dairy and dairy alternative products is challenging under various temperature and processing and conditions.
Ready-to-Eat Meals: When boosting fiber in components like sauces, gravies or dressings, formulators need to maintain stability throughout processing and shelf life.
The Fibersol® Advantage
To overcome these challenges without sacrificing clean labels, digestive comfort or product quality, formulators can find a solution in Fibersol® prebiotic dietary fiber. As a highly versatile, tasteless and odorless ingredient, Fibersol® offers both formulation versatility and science-backed wellness benefits.
Formulation Benefits
Process Stability: Fibersol® is heat and pH stable, maintaining its structural integrity in low-pH yogurts, frozen desserts and retort or dry sauces. In frozen desserts, it increases freezing point and offers better resilience to freeze/thaw conditions.
Texture and Flavor: Fibersol® adds minimal viscosity, rounds out off-flavors and restores the creamy mouthfeel and bulk lost during sugar reduction. In bar applications, Fibersol®’s excellent moisture-binding properties manage water activity to ensure a soft, chewy texture throughout shelf life. In frozen desserts, it helps provide smoother mouthfeel due to smaller crystal formation.
Digestive Tolerance: Fibersol® is proven well tolerated as high as 68g/day.
Clinically Backed and Claim Ready
Beyond its functional benefits, Fibersol® allows brands to make claims on high-fiber/high-protein products, appealing to consumers who prioritize, satiety, gut health and weight management:
Prebiotic Power
At 3.25g per serving, Fibersol®:
Enables “Prebiotic Fiber” claim on products (2.8g fiber from Fibersol® corresponding to 10% DV for fiber)
At 3.75g per serving (4x per day), Fibersol®:
May help nourish the intestinal flora and maintain a healthy intestinal tract environment (for a total of 15g per day over 3 weeks)
Is a clinically studied, well-tolerated prebiotic
Digestive Health
At 4-8g per day (for 2 weeks), Fibersol®
Helps support/maintain intestinal regularity
Helps relieve occasional constipation
May support gut health
Improves stool consistency
Satiety
10g of Fibersol® with a meal may delay hunger and stimulate appetite-regulating hormones
10g of Fibersol® with a meal may increase GLP-1 as part of a normal physiological response in healthy individuals
By leveraging Fibersol®, brands can confidently deliver protein-and-fiber synergy in products with the taste, texture and clinical efficacy that consumers expect.
Find you fiber and protein inspiration with Fibersol® prototypes: